7 Reasons You Need a Blog For Your Business By Wendy Streater

1. A blog can make sales for you even if you are not selling from your blog.
Many people these days will Google everyone with whom they intend to do business. They like to know who they are dealing with and when they find your blog, they are reassured that you are a reputable businessperson.

2. A blog gives you credibility.
The fact that you have a blog, a presence on the internet, shows prospective clients that you are a credible businessperson. People naturally believe anything they see in print, rationally or not. Your blog reassures people that you are legitimate.

3. A blog gives you authority.
A blog is a perfect method of demonstrating your knowledge. If you have a well-presented, informative site people will perceive you as the expert in your field.

4. A blog can be monetised.
Your blog can be monetised in many different ways. You can sell your product directly or you can sell other products in the space around your blog posts. There are plenty of different combinations of monetising your blog. You do not even need your own product. However, it is a good idea to sell products related to the theme of your blog.

5. A blog can advertise and inform about your product.
Your blog is an excellent method of informing people of your product and the benefits they will receive if they choose to purchase from you. It is a great medium for detail that would be difficult to cover in a conversation. The more you can inform people of your product, the more likely they are to see their need for your product.

6. A blog can show people who you are.
Blog can be your advertisement for yourself. People are more likely to buy from someone they feel they know. You can develop a relationship with potential clients through your blog. Remember to keep your posts friendly but professional. Your blog is not the place for bad language or off colour jokes.

7. A blog can show what people are saying about you.
A blog has a comments section that you should use to your benefit. When you publish comments from happy customers, it looks great for your business. You are supplying social proof that your product is great. Frequently asked questions are also popular as you can help many people who would have asked the same question.